Denotations and connotations

 Task 1:

The Water Aid advert communicates meaning to an audience through the use of a symbolic media code. The child in the picture is being shown to the audience to make us feel sympathetic for them so that Water Aid can receive donations from the public to support their cause. The text ' Dig toilets Not graves ' is the only text and is in big letters which could be there to make sure that the audience can see it and feel bad for the people/children and want to help them, the text could also try to connote that without having access to clean water many people are suffering and or dying due to not having sufficient water. The producer's message could be to communicate that this situation is dire and the children are suffering.

Task 2:

The Cadbury's advert communicates meaning to an audience through the use of symbolic media code. The milk in this advert is being shown to the audience to make them feel like sharing. The text of 'There's a glass and a half in everyone' shows the audience that Cadbury is a sharing company and everyone should either have some or have a whole bar. This can connote that when your with other people , your more obligated to share the chocolate than to eat it all by yourself.The producer's message could be to share with everyone or that a Cadbury's is perfect for friends catching up.