demographics and psychographics.

 1) How do media companies classify (groups) potential audiences for their products? (think about demographics)  Through age, race, social class, gender etc

2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences? Aspirer Explorer Mainstreamer Reformer Resigned Struggler Succeeder

3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

In my opinion, I think I belong in the succeeder and the aspirer because I like the fancy things in life and I aspire to do great things and I succeed in greatness.  

4) Who are the target demographics for this Heat magazine front cover and why? (CAGE)

I think the target demographics are the news reporters and from like 20s as they are into magazines. Also i think mainly women are targeted and white British people as it has the beckhams. 

5) Which psychographic groups would consume this Heat magazine and write a typical description of who they are and what they enjoy? (PAILS) 

I think the target psychographic groups who would consume this are the explore because they tend to dig into further detail and want to know what's happening .

Great British bake off

 

6) Who are the target demographics for The Great British Bake Off TV show and why? (CAGE)

Men and women aged 30+ because I think they are most likely to chill and watch this on there sofa with a cup of tea. Also I think most of the socials classes would watch this. 

7) Which psychographic groups would consume this TV show and write a typical description of who they are and what they enjoy? (PAILS)

Main-streamers, Reformers and the resigned because the show is baking and British humour which attracts a lot of middle aged people who  like to watch something they don't have to think about.